No.093 is the Scalp Deep-Cleansing Shampoo . This intensive cleansing product periodically washes away sebum, styling residues such as dry shampoo, wax, and silicone that are difficult to remove with regular shampoo, as well as accumulated minerals from hard water. While No.089 Oily Scalp Shampoo focuses on daily sebum management, No.093 centers on reset cleansing performed approximately once a week . It is also distinguished from No.095 Pre-Shampoo Scalp Scaler, which is applied by physically scrubbing.
Target consumers are users whose scalp feels stuffy or odors and residue remain after shampooing, or whose hair feels heavy, dull, or difficult to style. Frequent use of dry shampoo, hair wax, spray, and waterproof silicone products, along with hard water environments, exacerbates the accumulation problem.
The main reasons for purchase are as follows.
- Intensive removal of sebum and styling residue
- Restoring lightness to heavy hair roots and hair
- Reduction of hard water mineral accumulation and dullness
- Ensure hair is in a clean condition before treatment and coloring.
- A simpler and less frictional application method than a scalp scrub
“Detox” should be defined not as the elimination of toxins from the body, but as the removal of measurable accumulations from the surface of the scalp and hair .
The global clarifying market is evolving from simple, powerful cleaning to a direction that selectively removes product residue, sebum, contaminants, and hard water minerals without excessively drying dyed or damaged hair. OUAI highlights apple cider vinegar, K18 focuses on the removal of buildup, sebum, and metals, while Living Proof emphasizes the removal of product, contaminants, and hard water residues.
The core targets are consumers who frequently use styling products and dry shampoo, users who often exercise or wear helmets, residents of hard water regions, and consumers whose hair roots easily become limp. Consumers with sensitive or dry scalps, severely bleached hair, or those who wash their hair daily require limited usage frequency and a conditioning routine.
Key performance features include the removal of sebum, polymer, oil, and mineral residues, lightness of hair roots, quick rinsing, and suppression of excessive tightness after cleansing. The recommended ingredient group consists of complex surfactants with guaranteed cleansing power, chelating ingredients such as EDTA and sodium phytate, organic acids, and low-residue conditioning ingredients.
Formula Route | Design direction | Buyer's judgment |
|---|---|---|
| A. Chelating Clarifying — Hero | Removes products, sebum, and hard water minerals by applying a chelator to a complex cleansing base | The targets for removal are clear, and global scalability is the highest. |
| B. Acidic Reset | Cleans buildup with citric acid and apple cider vinegar concepts and acidic pH | Easy for consumers to understand, but requires verification of scent, irritation, and effect. |
| C. Charcoal/BHA Scalp Cleanse | Enhanced sebum and dead skin cell concept with charcoal and limited exfoliating ingredients | High differentiation but risk of dryness/irritation and overlap with No. 095 |
Hero Route excludes large amounts of scrub particles, strong menthol and essential oils, and excessively high cleaning power. While Chelator is advantageous for removing minerals from hard water, it does not automatically guarantee the removal of all metals and contaminants, so comparative testing of finished products is required.
The major safety variables are scalp and hair dryness caused by strong surfactants, eye irritation from low pH and acids/exfoliation ingredients, fragrances/essential oils, dyeing/bleaching, and hair tangling. “Deep cleansing,” “buildup removal,” and “hard-water mineral removal” may be associated with the test, but expressions such as “toxin removal” or disease treatment are excluded.
market | Warning of Regulations and Claims | RFQ Mandatory Validation |
|---|---|---|
| korea | Cleansing of accumulated impurities and sebum falls within the scope of general cosmetics. Claims regarding hair loss or dandruff treatment require separate review. | Removal of sebum and product residue, scalp tightness, combability, retention and stability |
| USA | General clarifying shampoos are cosmetics. If claimed to treat dandruff or prevent disease, the drug route is triggered. | MoCRA data, safety, removal effect, eye irritation, color retention |
| EU/UK | Proof of claims, safety assessment, PIF, responsible person, and market-specific reporting required | CPSR data, CPNP/SCPN, chelating, color safety, and label review |
The FDA explains that while it views general cleansing shampoos as cosmetics, if intended for the treatment of dandruff, they may be subject to regulations for both pharmaceuticals and cosmetics. FDA Cosmetic-Pharmaceutical Classification Criteria
Validation focuses on the removal of sebum, styling residue, and specified minerals compared to standard shampoos, lightness of hair roots, reduction of tightness and tangling after washing, safety for repeated use, and color change in dyed hair. Numerical expressions such as "removed with a single use" must maintain identical test conditions in the finished product data.
The recommended specifications are 250–300 mL flip-top or pump containers . Since it is a product for periodic use, 200–250 mL is also suitable, and 50–100 mL travel sizes can be used for travel to hard water regions and for salon experiences.
When applying charcoal or suspension components, precipitation, color shifting, and pump clogging must be checked. For acidic and chelating formulations, long-term compatibility with container components is also reviewed. The unopened shelf life of 30 to 36 months is determined based on the results of preservation, stability, and container compatibility.
The recommended position is Premium Weekly Scalp Reset . Although it is used less frequently than a large-capacity daily shampoo, it can clearly deliver a change with a single use, making a functional premium price possible.
- Public/Clean clarifying: Approx. US$15–25 based on 250–400mL
- Functional chelating/detox: Approx. US$25–38 per 200–300mL
- Proprietary Technology · Salon Premium: Approx. US$30–45 per 200–300mL
The basis for the product's price should be derived from the results of removing product residue, sebum, and hard water minerals, and non-stripping , rather than from the image of raw materials such as charcoal and vinegar .
- OUAI Detox Shampoo: A periodic clarifying product centered on apple cider vinegar that removes sebum, dirt, styling product residue, and hard water residue. OUAI Official Product Information
- K18 Peptide Prep Detox Shampoo: Combines pH optimization and color-safe characteristics while providing a defined level of removal for product buildup, sebum, and copper after a single use. K18 Official Product Information
- Living Proof Clarifying Detox Shampoo: Positioned as a gentle clarifying shampoo that removes product residue, contaminants, excess oil, and hard water buildup without excessive degreasing. Living Proof Official Product Information
The competitiveness of K-Beauty lies in its ability to simultaneously adjust scalp cleansing and hair texture, and to organize daily shampoos, deep cleansing products, and scalers into lines based on usage cycles. Hero products are advantageous for export and OEM/ODM due to their transparent chelating gel and measurable removal evidence compared to black charcoal formulations.
RFQ stage | Manufacturing conditions | Buyer Checklist |
|---|---|---|
| Concept Sample | Route A, specify removal target, usage cycle, and hair type | Cleansing power, lightness of hair roots, tightness/tangling, fragrance |
| Validation Sample | Application of confirmed container and chelating claims | Removal of sebum, products, and minerals, maintenance of hair color, stability |
| Pilot/Production | Sales country label, golden sample, and quality standards confirmed | MOQ, unit price, test data, raw material change, export documents |
The specifications for the OEM/ODM priority inquiry are Route A, 250mL, once-weekly use, removal of product buildup, sebum, and hard water minerals, and color-safe and non-stripping validation . Inquire with the manufacturer regarding the feasibility of testing for each target, the type of chelator, results of application on bleached and dyed hair, and the basis for the recommended frequency of use.
OEM/ODM Inquiry — Contact to: mail@markethub.org
The Buyer RFQ includes the country of sale, hard water environment, target consumers, removal targets, usage cycle, hair and scalp types, volume, fragrance, sulfate, and acid policies, color retention, comparison products, test scope, and initial and annual quantities.
The key to determining commercialization is as follows.
- Does it clearly remove sebum, product residue, and hard water residue more effectively than regular shampoo?
- Are scalp tightness, hair tangling, and color loss within acceptable limits after intensive cleansing?
- Is “detox” described as the removal of verified accumulations rather than the vague elimination of toxins?
- Is the usage method different from No. 089 Daily Oily Scalp Shampoo and No. 095 Scaler?
Deep cleansing products have high business potential as a second SKU that complements daily shampoos, rather than for their mass appeal as standalone products. Differentiated buyer proposals are possible by reflecting the water quality and styling habits of the sales country.
- Global Core: A
- OEM/ODM Priority: A+
- NoChemiLife Hero: Candidate — Chelating Clarifying Route
- Recommended SKU: Weekly Chelating Scalp Deep-Cleansing Shampoo, 250mL
- Core Evidence: 6 items including K-Beauty RFQ 112 Official List, OUAI, K18, Living Proof, FDA Product Classification Standards, EU CPNP, etc.
- Runtime: 2026-09-01 UTC
